Morrisons Media Group strengthens retail media offering with digital screens installed in Market Street food aisle — Retail Technology Innovation Hub

Rachel Eyre, Chief Customer and Marketing Officer at Morrisons, said: We are excited to launch more media opportunities with MMG and further connect our customers with the brands they love.

These include industry-first services such as My Points Boosters trials, which are more personalized and deliver greater value to customers, as well as media opportunities that suppliers already know and trust, such as Trolley Media.

We also have more opportunities to introduce you to our unique Market Street counters with offers you'll love.

Morrisons Media Group is operated in partnership with SMG.

Lee LeFeuvre, SMG's Chief Commercial Officer, said: The new initiatives we are launching in the digital media space will help Morrisons stay competitive and give brands even more ways to connect with customers.

We knew the digitalisation of the in-store experience was going to be big this year and were delighted to see Morrisons embrace this as part of their Market Street offering.

Our knowledge of Morrisons customers shows that value is a key factor in their purchases. The More Card loyalty app trial does this in a fun and innovative way never before seen in the UK grocery industry.

Morrisons Media Group will launch in September 2022 as a full-service retail media service, serving as a single gateway for brands and agencies to reach Morrisons customers through their own and external media platforms.

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