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Google postpones deprecation of third-party cookies again

Google postpones deprecation of third-party cookies again


Credit: Joshua Hoehne, via Unsplash

Google has postponed the end of third-party cookies following competition concerns from UK regulators.

The Competition and Markets Authority (CMA), a UK government department, said Google cannot proceed with the phase-out of third-party cookies until competition concerns are resolved.

In response, Google announced that it will not complete the phaseout of third-party cookies by the end of the December quarter as planned.

“We recognize that there are ongoing challenges associated with reconciling disparate feedback from industry, regulators, and developers, and we will continue to work closely with the entire ecosystem,” Google said in a statement. confirmed in an update to.

“It is also important that the CMA has sufficient time to consider all evidence, including the results of industry tests, which the CMA is asking market participants to submit by the end of June. Given important considerations, we do not intend to finalize third-party cookies.'' Scheduled for deprecation later in the fourth quarter.

“We remain committed to working closely with the CMA and the ICO and hope to complete that process by the end of this year. If we can reach an agreement, we will proceed to phase out third-party cookies from early next year. We assume that

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