Turk Telekom Supports Earthquake-Affected Women by Expanding Its Digital Project

Türk Telekom has increased the number of beneficiaries and supporting initiatives in the new phase of its “Life Made Easier in the Digital Age” project, giving priority to women affected by the earthquakes that struck the country on February 6, 2023.

According to a statement issued by the company, Turk Telekom contributes to sustainable economic growth and community development by transferring its technological expertise across various aspects of life. By distinguishing itself with its innovative products and services, Turk Telekom supports the effective participation of disadvantaged groups affected by economic, social, regional or material factors.

In 2019, Turk Telekom launched the “Life is Easier in the Digital World” project in cooperation with the Union of Chambers and Commodity Exchanges of Turkey (TOBB), the United Nations Development Programme (UNDP) and Habitat Association. In cooperation with its project partners, Turk Telekom continues the new phase of training.

The new phase aims to provide education primarily to women affected by the earthquakes to support regional development. The project aims to enhance women’s digital literacy and digital marketing skills, enabling them to participate more actively and equally in economic and social life.

Under the project, training on digital culture and digital marketing has been provided to 15,000 women so far.

20 initiatives will receive grant support in the new phase

In the new phase of the “Life Made Easier in the Digital World” project, the number of targeted individuals and initiatives receiving guidance and financial support has been increased. By the end of the period, 500 women selected from the participants in the digital marketing training will have the opportunity to experience a detailed assessment of the target audience of their initiatives through design thinking workshops and effective market and customer analyses.

Out of the 500 women who completed the workshops, 40 selected female entrepreneurs will receive mentorship support from experts on various issues ranging from the problems they face in their e-commerce operations to the challenges they face in scaling their initiatives.

In addition, 20 female entrepreneurs selected through the jury’s evaluation after completing the mentoring process will have the opportunity to receive financial support to grow their initiatives.

Participants from earthquake-affected regions or whose initiatives have been affected by earthquakes will be given priority in the mentoring and grant processes, which are open to participation from every province in Turkey.

“We aim to reach 15,000 women by the end of the year.”

Zeynep Özden, Deputy General Manager of Marketing and Customer Experience at Turk Telekom, stressed that sustainable development can only be achieved through comprehensive solutions and measures that support equality.

Özden stressed that Turk Telekom continues to develop projects that transform technology into good under the concept of “Value for Turkey” and supports women’s participation in regional economies by enhancing their digital skills. She added: “We believe that sustainable development can only be achieved through comprehensive solutions and reducing inequalities.”

Ozden emphasized their focus on contributing to the development of the earthquake zone in the new semester through online and face-to-face trainings, and stressed giving priority to applications from the region in guidance and grant processes.

Ozden noted that since the beginning of the new semester in March, we have provided training to more than 3,000 women under the project, and we aim to reach 15,000 women by the end of the year. “With the support of stakeholders and volunteer trainers, we support women who are not working for various reasons to show their potential and enhance their initiatives, thus participating equally and powerfully in economic and social life,” she added.

Hatice Güner Kal, Deputy Chairwoman of the Women Businessmen's Council of the Turkish Businessmen's Union, stated that they have carried out many activities to encourage women to play more roles in all areas of society and in the field of entrepreneurship with their 7,000 members from 81 provinces.

Kal pointed out their intention through the “Life Made Easier in the Digital World” project to enhance the digital and technological skills of women in the earthquake-affected areas, saying: “We believe that preparing them more strongly for the new world order that is rapidly becoming digital will be one of the most important ways to achieve strong economic growth.”

“Accelerating Türkiye's Transformation to a Digital Economy”

Hansin Dogan, Programme Manager at UNDP, noted that they have taken concrete steps with the project to shape a more inclusive digital economy in Turkey that provides equal opportunities.

Doğan also stressed that real recovery and sustainable development in the earthquake-affected region can only be achieved through women's efforts and active participation in the workforce.

“In the new phase, we aim to focus on helping female entrepreneurs in the region acquire the digital skills they need and provide them with the support they need to grow their businesses,” he added.

Nesrin Sirin Onkardashler, Vice Chairwoman of Habitat, explained that they continue their projects that focus on entrepreneurship, digital transformation, and inclusive and sustainable growth in line with the Sustainable Development Goals.

She affirmed her support for enhancing women’s digital skills and competencies and encouraging their participation in social and economic life, adding: “We will continue workshops, guidance and grant support to support women with entrepreneurial potential, while giving priority to developing the earthquake-stricken area.”

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