Advertising Council to Address the Overdose Crisis Through Newly Adjusted Public Awareness Efforts

Nonprofits have convened Google, Meta, and Snap to work with major public health organizations on youth fentanyl awareness and substance use disorders in the fight against national overdose epidemics.

new york, May 16, 2022 / PRNewswire /-The death toll from drug overdose reached about 108,000 in 2021, a record high in 12 months and a staggering 52% increase over the last two years. This increase in overdose-related mortality is driven by the prevalence of synthetic opioids such as fentanyl that contributed to an estimated 66% overdose mortality during this period.¹ To address this issue, the Ad Council today announced a holistic approach to the overdose crisis. One is by major technology companies Google, Meta and Snap, and the other is by a public health organization to combat the current overdose epidemic. united states of america It is underway later this year. The initiative, which began in the summer of 2022, educates young Americans and their parents and caregivers about the dangers and prevalence of fentanyl in counterfeit pills and illicit drugs, as well as individuals with substance use disorders. Helps you navigate and start resources. A journey of recovery.

“There is a lot that people don’t know about the substances they use, including fentanyl, and their potentially devastating effects,” he said. Lisa shaman, President and CEO of Ad Council. “Through these new campaigns, the Ad Council is addressing one of the biggest challenges facing our country to reach people in need of life-saving awareness directly.”

Overdose involving synthetic opioids such as fentanyl kills more than 190 people daily. While 79% of teens say stress and anxiety are common reasons for prescription drug misuse, 73% report they have never heard of the risk of fentanyl being added to counterfeit drugs. I am.²

One of the initiatives under the Ad Council’s broader approach to addressing this crisis is partnerships and funding with leading technology companies Google, Meta and Snap. These platforms and other services, such as TikTok, Twitch, Twitter, Reddit, and Vice Media, provide media space and develop content designed for teens and young adults to educate them about fentanyl and its dangers. And play an important role in distribution. .. In addition to credible voices in the form of digital content creators and influential people, this coalition of partners is a successful initiative, especially as young people between the ages of 16 and 24 spend more than three hours a day on social media. Essential to the adults and ensuring that the message resonates with young people reach them on the platform where they spend much of their time.

“This campaign is proof of the industry-wide collaboration to play our role using our platform,” he said. Brennan Marine Vice President of Devices and Services Partnerships in the Americas of Google. “We are proud to partner with the Ad Council to address the opioid epidemic and raise awareness of this important topic in an era when it is no longer needed.”

“We commend the Ad Council’s efforts to comprehensively address the fentanyl crisis and are proud to partner with them in this campaign,” he said. Lindsay ErinMeta Platforms, Inc. Vice President of Foreign Affairs “We are grateful for the opportunity to play our part as we need to work across the industry to raise awareness of the dangers of fentanyl.”

“As the opioid epidemic surged during the pandemic, we worked closely with parents, professional organizations and law enforcement agencies to better understand how to combat this national crisis and sell drugs from Snapchat. We’ve been working tirelessly to eradicate people. We needed an industry-wide approach to educate young people and their families about the deadly risks associated with counterfeit pills contaminated with fentanil. ” I am. Jennifer Stout, Snap, Inc. Vice President of Global Public Policy Their loved ones. “

Recognizing that drug overdose is rising exponentially in some color communities, the Ad Council has announced that blacks, indigenous peoples, and people of other colors (BIPOC) are currently experiencing increasing levels of substance abuse. We are working to help you reach. As the overdose crisis continues, its reach extends to all types of American communities, whether rural, suburban or urban. Like other public health threats such as COVID-19, drug overdose is disproportionately affecting the BIPOC community. Non-Hispanic White Americans had the highest absolute number of deaths from overdose, but by 2020, overall drug overdose mortality will be non-Hispanic American Indian / Alaska Native individuals ( It was highest at 41.9 per 100,000, followed by non-Hispanic black individuals (41.9 per 100,000). Population of 35.4 per 100,000), non-Hispanic whites (32.8 per 100,000), Hispanics (17.6), non-Hispanic Asians / other Pacific Islands (5.5). From 2015 to 2020, non-Hispanic black Americans (190%) and non-Hispanic American Indian / Alaska Natives (98%) compared to overdose mortality in non-Hispanic whites (55%). The mortality rate from drug overdose increased dramatically in the population. ..¹ In addition, certain communities of color experience have reduced access to quality medical care and, in some areas, life-saving medicines such as naloxone (eg Naloxone, Efzio). .. (PMID: 28160878; PMID: 34508540).

Future work will help individuals experiencing substance abuse disorders navigate recovery resources and access treatment options.

Launched in the summer of 2022, this initiative aims to reach teens and adolescents in partnership with Google, Meta, and Snap, and is being developed for free by creative agency partners. Joan.. Next year, Meta’s Creative Shop will step up fentanyl awareness efforts with a campaign focused on informing parents and caregivers about the dangers of fentanyl. Subsequent efforts involving public health organizations for adults facing substance use disorders are currently in the research phase. Both initiatives feature a set of PSAs in addition to platform-specific activation and robust ground game components such as trust-based programs, trusted messenger strategies, employer involvement, and open source toolkits. Designed to be equipped with other organizations and nonprofits, these components can leverage Ad Council research and content to deliver important messages to the community.

AdCouncil
The Ad Council has a long history of creating life-saving public service communications during times of national crisis since the early days of World War II organizations. September 11 Natural disasters like Hurricane Katrina and Hurricane Sandy. With close relationships with the media, the creative community, problem experts, and government leaders, the organization is uniquely prepared to quickly distribute lifesaving information to millions of Americans.

The Ad Council is where creativity and cause converge. Nonprofits bring together the most creative spirits of advertising, media, technology and marketing to address many of the country’s most important causes. The Ad Council has created many of the most iconic campaigns in the history of advertising. Friends should not intoxicate their friends. Smokey bear.. Love has no label.

The Ad Council’s innovative social good campaign raises awareness, encourages action and saves lives. For more information, please visit: AdCouncil.orgFollow the AdCouncil community Facebook When twitterShow creative with, YouTube..

¹ Centers for Disease Control and Prevention: Number of deaths due to provisional drug overdose – America.. available: https://www.cdc.gov/nchs/nvss/vsrr/drug-overdose-data.htm
² According to a survey by Morning Consult commissioned by Snap Inc. July 2021.. available: https://assets.ctfassets.net/gqgsr8avay9x/5EolnMWMUxEQdvGoMVFFJW/92e882a47bc8119aead9589ca95631dd/Dangers_of_Counterfeit_Drugs_and_Fentanyl_-_Key_Findings.pdf

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