Health
Happy endings ruin brain decision-making, research suggests
One study revealed a brain mechanism that underlies irrational decision-making, called the “happy ending effect” by scientists.
Researchers suggest that humans are tightly bound to prefer a successful ending experience, and the impact of previous experience diminishes long before it happens.
They add that people are not always confident that choices made based on previous experience will serve the best interests of the future.
Studies have shown that when decisions are made based on past experience, two different parts of the brain are activated and compete with each other.
They overestimate people with a bad start despite having a bad start, and a bad end with a good start, even if both are of equal value overall. It may be underestimated.
Dr. Martin Bestergard, a researcher in the Department of Physiology, Development and Neuroscience at the University of Cambridge, who led the study, said: A delicious meal from the past.
“But your memory of whether the meal was good or not is not always reliable. Our brains value the last few moments of the experience more than the rest.
“If you can’t control the appeal of embedding in a happy ending, you can’t trust your choice to serve our best interests.”
According to a study published in The Journal Of Neuroscience, a part of the brain called the amygdala reveals the objective value of experience, such as the overall deliciousness of a three-course diet.
On the other hand, a region of the brain called the anterior island has been shown to reduce the evaluation of experience when it gradually deteriorates over time.
Going back in time, researchers have found that even the most recent experience has reduced the weight of making the next decision.
They call it the “happy ending effect,” and people tend to make decisions based on previous experiences that have been successful, regardless of how good the experience is overall.
In this study, 27 healthy male volunteers were asked to choose which of the two coinpots, displayed one at a time on the screen, had the highest sum.
They observe coins of various sizes representing value falling one after another from the pot, and brain scanners use functional magnetic resonance imaging (fMRI) to reveal what is happening in the brain. did.
This task was repeated several times with different sequences of coins.
Researchers have discovered that volunteers systematically chose the wrong pot as the coins became smaller towards the end of the sequence.
They suggest that this reveals that when the ending was bad, the brain was penalizing the entire sequence, regardless of its total value.
The effect varies from person to person, but studies have shown that very few have been able to completely ignore it and make completely rational decisions.
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