Fashion
Matt Strahms' Baseball Card Belt Could Become MLB's New Fashion Trend
Will Elmore got an unusual message Monday. Then he got it again and again. Apparently everyone he knew was watching the Home Run Derby, and when the broadcast showed a close-up of Philadelphia Phillies reliever Matt Strahms' waist, Elmore's phone lit up with photos of his handiwork: a belt made from Strahms' baseball cards.
Strahm smiles as he holds it up. “You need 14 cards,” he explains, then flips through the first three. “This is my first Phillies card, this is the NLDS card, this is a variation of the image. This is my favorite, because I give my daughter the ‘I love you’ sign.”
Elmore, who runs Card Belts, also sent Strahm a belt with a series of variations on the same card; it's the belt Strahm wore for Tuesday's All-Star Game at Globe Life Field in Arlington, Texas.
Strahm collected cards as a child, then started again at age 18 with his brother. He estimates his collection, which he keeps in a spare bedroom, numbers close to a million cards.includingautographed rookie cards of the 54 players who hit home runs against him.
Last season, another collector, Brandon Verzal, approached him about hosting a TV show about collecting; The Card Life aired on regional sports channels across the country last July. In one of their episodes, they featured Elmore, who they had found on Instagram.
In 2020, during the COVID-19 lockdown, Elmore, now 48, and his two preteen sons sifted through thousands of baseball cards, sorting them into piles like huge afros and funny mustaches. Elmore couldn’t imagine putting them back in boxes, where they wouldn’t be looked at for years, he says. So the digital marketer thought about art projects: a wallet, maybe. But that would only showcase a few cards. So he settled on belts. He’s 14, he says, away from designing a belt that looks good and works well. He sells them online and at art festivals, mostly to sports fans and the children of former players. (They sell for $69.95 for team belts and $74.95 to $85.95 for individual player belts.)
Strahm was fortunate to learn last Sunday that he had been selected to his first All-Star Game, in the only sport where players wear a belt during play. Uniform rules are much more relaxed during All-Star week, so he asked Verzal to see if Elmore could do something for him.
Matt Strahms' All-Star Game Belt Is Made From *Real* Baseball Cards pic.twitter.com/Dxt5i4gxgY
Topps (@Topps) July 16, 2024
The turnaround time was pretty quick, especially for the one-man Elmore operation. Verzal shipped the cards they wanted to use overnight to the Elmore belt plant, which is my garage, he said. Each belt took about 45 minutes; he shipped them overnight to Citizens Bank Park the next day.
Elmore held his breath Tuesday, hoping Strahm would get in the game. Finally, with two outs in the seventh inning, his man got the call. Strahm struck out the only batter he faced, Royals shortstop Bobby Witt Jr. The camera showed his wide smile and his size.
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