STockholm has long been the de facto fashion capital of Scandinavia. Now, the trio of fashionista friends behind a new shopping district in the trendy Søndermalm neighborhood are working to make the industry more sustainable. Founded by
Stina Lving,
Mikaela de VerdierAnd
Therese Forsbergthe new double
Hornsgatan slow fashion district houses 19 second-hand and vintage shops in and around the main thoroughfare of Hornsgatan. Shoppers can browse the racks of items from independent brands such as Katja of Sweden and Sighsten Herrgrd as well as early-generation H&M pieces. “We wanted to make Stockholm a slow fashion city,” says Lving, who creates new designs from used vintage materials. We saw the potential of Hornsgatan to work with local shops to promote slow and second-hand fashion. The collective supports small fashion designers
ceramic,
candlesand recycled
children's jeans by providing them with platforms within existing stores to help them grow their business. There are also themed shopping weeks and pop-up events throughout the year. A map and self-guided shopping tour were launched in April to make it easier for visitors to navigate through stores selling everything from
vintage italian clothing has
recycled sports bagsThe hub's clothing rental, tailoring and alteration services also help promote a circular fashion economy as a way forward.
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