Luxury Streetwear 9dcc Nines Program Fuses Fashion and Blockchain Technology

Since 2020, the blockchain tries its hand at fashion, specifically luxury streetwear. Brand interaction and community engagement were in the spotlight, and the enigma led to the merging of two worlds. In particular, in 2024, 9cc has made a statement with luxury clothing powered by blockchain technology, made from quality fabrics and streetwear-inspired designs.

Crypto-centric luxury fashion brand 9dcc recently presented the NINES program at its pop-up experience in SoHo, New York on April 3. NFT New Yorkthis initiative was unveiled and displayed until April 6, marking a key moment in the fusion of fashion and digital innovation.

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At its pop-up event held at 435 Broome Street, New York, the 9dcc brand showcased its unique blend of fashion and technology as it welcomed visitors. A display of luxury baseball caps in multiple colors greeted attendees as they entered the 9dcc ecosystem. Visitors were invited to press the number 9 on the wall to collect their first NINES badge for interactive engagement.

Introducing 9dcc's New York pop-up”Collection 01“, his first full on-chain fashion collection, from the guru of the metaverse, money. Featuring a range of NFC-enabled clothing, the collection includes full suits, leather jackets and leggings, with all items on-chain, ensuring authenticity and verification of ownership. This lifestyle presentation highlighted 9dcc's commitment to integrating cutting-edge technology with high fashion, attracting an audience who appreciate innovation and are willing to take risks.

The event also offered an airdrop of $1.5 million DEGEN tokens to the first 200 participants each day and those with qualifying pre-orders, with over 1,000 NINES badges collected and redeemed. This event highlights the brand's commitment to merging high fashion with cutting-edge technology, making it a pivotal occasion for innovators, fashion enthusiasts and the crypto community. The 9dcc pop-up wanted to foreshadow the future of fashion, ready to revolutionize the intersection of fashion and technology.

The NINES program introduces a revolutionary proof of attendance system, transforming physical interactions into collectible digital badges. Participants have the opportunity to accumulate a personalized collection of memories, connections and experiences, all through a digital lens that is reflected in fashion clothing. Each 9dcc collection is a key to unlocking bespoke NINES and the digital footprint of your blockchain wardrobe.

“Launching the NINES program is our way of saying ‘thank you’ to our community,” says gmoney, CEO of 9dcc. “These digital badges are not just rewards; they are marks of appreciation, gateways to exclusive experiences, and a testament to the unique paths our community members have traveled with us. With NINES, we don't just wear fashion; we weave a rich tapestry of shared stories and experiences.

9dcc, honored as “PHYGITAL BRAND OF THE YEAR” at the World Economic Forum Davos 2024, is a pioneering crypto-native luxury house and lifestyle platform reshaping the fashion landscape. Emphasizing ownership transparency and integrating cutting-edge chip hardware, 9dcc represents a fusion of traditional craftsmanship and digital innovation. Led by his visionary gmoney, the 9dcc brand offers bespoke designer collections and unique customer experiences, heralding a new era for fashion and societal evolution.

The NINES program aims to redefine how the crypto-native community and fashion aficionados interact with 9dcc, creating a verifiable digital legacy of meaningful encounters. Beyond simple tokens, NINES is a gateway to a digital lineage of milestone moments, ensuring that each participant's journey is recognized and celebrated.