Fashion

Austin's first Boss storefront to bring 'timeless fashion' to Domain Northside

Premium men's clothing brand Chief will open its first storefront in the Austin area at Northside Estate Later this year.

In a word

Known for its line of custom-made men's suits, the physical retail store will also offer a range of other options, including casual, sports and athleisure clothing, according to a press release.

The storefront will occupy 2,600 square feet of space in the mixed-use center housing more than 120 restaurants, shops and entertainment venues.

What they say

We are thrilled to have the first standalone Boss store in Austin, Texas, said Jacqueline Fitch-Little, senior vice president of leasing for Northwood Retail, in the press release. Hugo Boss is one of the country's most established brands, and bringing them into our contemporary luxury range will add the perfect touch of timeless fashion.

A little word

The wave of luxury brands moving into Domain Northside is part of a long-term vision to modernize its fashion retailers, said Ward Kampf, president of Northwood Retail.

Other high-end brands now on Domain Northside include MCM, Breitling, Rails and Swatch, with several more in the pipeline.

Sources

1/ https://Google.com/

2/ https://communityimpact.com/austin/north-northwest-austin/business/2024/04/23/austins-first-boss-storefront-to-bring-timeless-fashion-to-domain-northside/

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