Fashion
ERL Spring 2025 Menswear Collection
One part of Eli Russell Linnetz's work for ERL that has gone unnoticed, or perhaps simply underappreciated, is his singular style of the male gaze. Linnetz is a skilled storyteller, that much is clear, but what makes his work compelling editorially and stylistically, often more than design, is his understanding of men. What men want to look like, what they are passionate about, what they find sexy and attractive in themselves and others. ERL is both masculine and erotic, a space once delightfully occupied by brands like Abercrombie & Fitch and Hollister more or less 20 years ago. broeroticism is an integral part of the appeal of ERLs, regardless of WHO you love, and it's something Linnetz doubled down on this season with the subtlety of a puka shell necklace.
There's no denying how sex-filled the early 2000s were, 2000s, were. Many remember the years, more than the clothes, with fondness and perhaps with a too-varnished sense of nostalgia. What is remarkable about this fascination, at least in men's fashion, is the return of the metrosexual aesthetic. The overly groomed, polished, pretty boy sensibility that came to define men straight, gay and everything in between during this era is back. It's on TikTok and on Instagram and on the runways and in this same lookbook. This is something I've been thinking about for a while, why are you walking outside and everyone is dressed in this exact outfit, Linnetz said during a presentation, pointing to a seated, fully dressed mannequin , wearing a double polo shirt. layered over a long sleeve tee and cargo shorts.
“I like to come back to these landmarks, even from a historical perspective,” he said. “Where did this outfit come from?” I want to solidify the narrative of this look,” he continued, explaining that this season was about defining his vision of America. “He is part of a generation of innate media consumers. Movies, books, TV shows have defined the way Millennials think and understand culture. All my knowledge is informed by the films I watch,” Linnetz said.
The collection was titled The Beach, a nod to the 2000 film starring Leonardo DiCaprio as an all-American backpacker. Linnetz said his narrative for the season was about four boys, Tyler, Jason, Brad and Chad, leaving water polo practice and stumbling upon a mysterious beach party. Can you tell he also grew up watching American pie And lips are sealed (with other Millennials and designers Mary-Kate and Ashley Olsen), or whom he knows well Gilmore Girls And Dawsons Creek?
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