Fashion
Offering great clothing that fits big, burly men shouldn't be remarkable. But it is.
The store itself features an innovative design with “X” shaped pendant lighting, custom woodwork, eco-friendly flooring and oversized decorative columns that nod to the historic nature of the building’s architecture. Together, these elements combine to create a sense of grandeur and character that matches the look and feel of the venue.
A central aisle draws the eye to fashion looks presented on custom-sized Big + Tall mannequins, providing a sense of inclusion and familiarity for the customer. As they continue to navigate, customers will find an engagement center that serves as a hub for interaction, as well as a seating area for a sense of comfort and residence. Generously sized fitting rooms and wider aisles are uniquely designed with special considerations. Rounding it all out is an oversized vintage pool table that serves as a display space and a bold brand message that reaffirms that DXL is the authority for all things Big + Tall.
Beyond these unique design elements, the new store also features DXL's new FITMAPSM sizing technology, an innovative in-store scanning technology that offers personalized measurements, fit recommendations and custom apparel options for all customers.
“Manhattan DXL is not just a modernized store,” Kantar continues. “It’s a modern destination that offers plus-size men comfortable clothing in a place unlike anywhere else they’ve ever shopped.”
After decades of designing, creating and offering high-quality clothing that fits Big + Tall men perfectly, DXL's dedication to an underserved market has only grown and continues with the expansion of over 250 stores nationwide.
New Manhattan the store is now open.
About Destination XL Group
Destination XL Group, Inc. is the leading plus-size men's apparel retailer that offers the tall man the freedom to choose his own style. Destination XL Group, Inc. subsidiaries operate DXL Big + Tall retail and outlet stores and Casual Male XL retail and outlet stores throughout the region. United Statesand an e-commerce website, DXL.COM, and mobile app, which offer a multi-channel solution similar to the DXL store experience with the most extensive selection of online products available anywhere for Big + Tall men. The Company is headquartered in Canton, Massachusettsand its common stock is listed on the Nasdaq Global Market under the symbol “DXLG”. For more information, please visit the Company’s Investor Relations website: https://investor.dxl.com.
Media Contact
Investor Relations, DXL Big + Tall, 603-933-0541, [email protected], DXL.com
SOURCE DXL Large + Large
Sources 2/ https://www.prweb.com/releases/first-look-dxl-opens-its-newest-store-concept-bigger–better-in-manhattan-offering-great-clothes-that-fit-big–tall-men-shouldnt-be-remarkable-but-it-is-302201798.html The mention sources can contact us to remove/changing this article |
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