How fashion brands celebrate International Women's Day 2020 – WWD

As March marks Women's History Month, fashion and beauty brands are planning charity initiatives and celebrations to honor the next International Women's Day on March 8.

Tory Burch, for his part, is organizing a day of panels with activists like Gloria Steinem, actress Ashley Judd and the general manager of Time & # 39; s Up Tina Tchen, in addition to donating 100% of the net proceeds from # 39; a limited edition collection to support women's empowerment and entrepreneurship.

Other brands pay tribute to influential women throughout history. Contemporary fashion brand La Ligne is launching pieces that include the monograms of these women, including Michelle Obama, Ruth Bader Ginsburg, Frida Kahlo and more, and The Great pays tribute to Rosie the Riveter with a reimagined denim jumpsuit that winks look at the iconic figure.

Here, WWD examines 18 fashion and beauty brands that celebrate International Women's Day 2020.

1. Fossil

A style from the Fossil limited edition collection.
Harper ewing

Fossil teams up with illustrator Bijou Karman for a capsule collection that uses colorful illustrations of the artist's women. The collection includes four watches, two earrings and two tote bags, the price of which ranges from $ 28 to $ 115 as of March 2.

The collection benefits Girls Rising – a global charity that promotes the education of young girls – with 25 percent of the proceeds going to the organization.

2. & Other stories

A self-portrait from the & Other Stories collection.

& Other Stories commissioned the work of nine women photographers – Gia Coppola, Wang Ziqian, Amanda Charchian, Grace Bukunmi, Wai Lin Tse, Laura Kampman, Ewa-Marie Rundquist and Lottermann & Fuentes – to help celebrate International Women's Day.

The photographers created a series of self-portraits for the brand's #HerImageHerStory campaign, which celebrates self-expression. The retailer is also calling on its customers to participate in the initiative by sharing their own photos on Instagram with the hashtag. The brand will donate $ 1 for each image published on Instagram in March and will produce self-portraits – which will be sold as limited edition posters for $ 25 – to CARE, an organization that fights against poverty. and promotes the education of young girls.

3. The Great x Cotton Inc.

Carli Lloyd plays in The Great’s campaign.

The Great teamed up with Cotton Inc. to design a denim jumpsuit that pays homage to the iconic look of Rosie the Riveter for their "Rosie Reborn" campaign.

The brand, created by Current / Elliott partners Emily Current and Meritt Elliott, has recruited six women whom business partners consider "modern day Rosies", including World Cup champion Carli Lloyd artist Barbie the Welder, founder of Black Girls Code Kimberly Bryant and architect Julia Gamolina, in addition to themselves.

The limited edition jumpsuit retails for $ 350 and will be available on The Great's website and store in Los Angeles.

4. Ba & sh

Ba & sh “Beautiful & Strong” T-shirt.

The contemporary French label Ba & sh is bringing back its “Beautiful & Strong” T-shirt with 100 percent of the profits to the benefit of Women for Women, the global charity which helps women victims of war in developing countries. The T-shirt costs $ 70.

The brand is also asking subscribers to post photos of themselves with #bashstrongertogether and will donate an additional € 1 per photo to the organization.

5. Kendra Scott

A bracelet from the Kendra Scott collection.

Jewelry designer Kendra Scott celebrates International Women's Day by launching the Everlyne Friendship Bracelet as part of the brand's Shop for Good gift collection.

The bracelets are available in six colors and include stones such as rose quartz, turquoise and mother of pearl. Each costs $ 40 as of March 4 and 20% of the profits go to various women's organizations.

Kendra Scott continues the return initiative with her "Kendra Gives Back" business event from March 4 to 8, where 20% of all store purchases will benefit local women's empowerment organizations.

6. Tory Burch

The Tory Burch Embrace Ambition tote.

The Tory Burch Foundation will organize an Embrace Ambition Summit on March 5, which will focus on the fight against stereotypes and the creation of new standards. Speakers include activist Gloria Steinem, actress Ashley Judd, Time’s Up CEO Tina Tchen and singer Yola.

The brand is also launching its bracelet and Embrace Ambition bag on March 3, 100% of whose net income goes to the Tory Burch Foundation, which supports women's empowerment and entrepreneurship. The bracelet costs $ 30 for one or $ 50 for two and the tote costs $ 348.

7. Net-a-porter

T-shirts by Stella McCartney and Roxanne Assoulin.
Courtesy

Net-a-porter celebrates International Women's Day with its third partnership with Women for Women International.

The retailer asked 20 brands and designers to create exclusive t-shirts for the ecommerce site, with all of the proceeds going to the charity.

Brands include Stella McCartney, Gabriela Hearst, Alexa Chung, Isabel Marant, Amina Muaddi, Carine Roitfeld, Jimmy Choo, Rotate, Bernadette, Rosie Assoulin, Staud, The Attico, The Range, The Frankie Shop, Ganni, Nanushka, Charlotte Tilbury, Cecilie Bahnsen, Roxanne Assoulin and Net-a-porter x Ninety Percent.

Each design is branded interpretation of women's empowerment, including Stella McCartney using an illustration from her fall 2019 campaign where women come together to support and love the earth and Jimmy Choo designs a T-shirt that reads "Choos women", among others.

The price of T-shirts ranges from $ 52 to $ 295.

8. Pandora

Pandora's charm for UNICEF.

The accessories brand Pandora is celebrating the day in a big way, by organizing a charity concert in London on March 7 for the benefit of UNICEF.

The concert will be organized by BBC Radio 1 presenter Maya Jama and will include performances by musicians Anne-Marie, Mahalia and a DJ set from Coco & Breezy. Model Halima Aden will start the concert with a speech to talk more about UNICEF.

The concert is open to the public with tickets worth 25 pounds, which will be donated to UNICEF.

On March 5, the brand also launched a UNICEF lucky charm for 45 pounds, of which 12 pounds were donated to the charity.

9. The Line

La Ligne limited edition sweater.

The fashion brand La Ligne pays tribute to a number of influential women throughout history for the holidays.

The brand is launching a t-shirt and sweater designed with the monograms of 41 women, including Eleanor Roosevelt, Greta Thunberg, Malala Yousafzai, Michelle Obama, Oprah Winfrey, Anne Frank, Frida Kahlo, Beyoncé and Ruth Bader Ginsburg, among others.

The T-shirt will cost $ 115 and the sweater will cost $ 325 as of March 3.

10. MZ Wallace x Lingua Franca

MZ Wallace partners with fashion brand Lingua Franca for the second time to create a limited edition handbag that supports She Should Run, the nonprofit organization that provides resources to aspiring women to stand for political elections. The black and blue patterned tote is inscribed with the phrase: "I have it."

The brand appealed to 15 women to lead the campaign for the charity initiative, including former president of Planned Parenthood Cecile Richards, actress Alysia Reiner and fashion designer Beth Bugdaycay, among others .

The tote costs $ 235, 100% of the organization's net proceeds to be used in the 2020 election. The bag will be available starting March 4.

11. Kate Spade

A bag from the Cleo x Kate Spade collection.

Author and activist Cleo Wade works with Kate Spade for International Women’s Day, creating a capsule collection of bags, pouches and sweaters containing motivational quotes written by Wade.

The collection is part of the brand's Purpose program, which is a partnership between Kate Spade and a production unit in Masoro, Rwanda, which produces leather goods. The facility is a certified manufacturer of B-corp which employs over 230 women from local communities and provides them with fair wages, health benefits and access to education in life skills.

Products range in price from $ 128 to $ 228.

12. Diane von Furstenberg

DVF Girl Scouts inspired scarf.

Diane von Furstenberg plans a number of initiatives to celebrate International Women's Day.

She is hosting her third annual "InCharge Conversations" event in her Manhattan Meatpacking store on March 6, a series of one-day billboards that will include speakers including activist Gloria Steinem, actress Jameela Jamil , author Naomi Klein, author and lawyer Judy Smith, singer Jennifer Nettles, Facebook application manager Fiji Simo, FEED projects President and CEO Lauren Bush Lauren and the Girl Scouts of US President Sylvia Acevedo, as well as von Furstenberg herself.

The brand is also launching a number of limited-edition holiday-related pieces, including an "In Charge" inspired dress, a bottle of S & # 39; Well water and a notebook with some of the profits going to Vital Voices, a non-profit organization that provides leadership training and mentorship to women. Products range in price from $ 28 to $ 248.

The limited edition scarf from DVF for $ 150 and the bracelet for $ 45 inspired by the Girl Scouts of the United States will also be available for purchase, with part of the proceeds going to the seller. organization.

Von Furstenberg is also teaming up with Amazon to celebrate small businesses owned by women. The partnership highlights the Amazon x #InCharge page, which showcases an assortment of products from 20 women-owned companies organized by the designer.

13. Cora

An assortment of Cora products.

Personal care brand for women Cora celebrates International Women's Day with its #FormerCurrentChallenge, which invites fans of the brand to share their stories of personal development.

The brand will then provide sanitary napkins and health education resources to young girls in Kenya and India.

14. Gap

Gap limited edition t-shirts.
Stephen Meierding

Gap hired Rebecca Alexander and Hannah Corderman – two women born with Usher syndrome, a condition that can lead to permanent deafness and blindness – to design limited edition T-shirts that celebrate International Day of the woman.

Part of the $ 24 T-shirt proceeds will go to P.A.C.E., Gap Inc.'s global program that provides life skills education and training for women and girls.

15. Cynthia Rowley

Bucket hat "I Love You" by Cynthia Rowley.

Cynthia Rowley donates 15% of the sales of a selection of items – including her "I Love You" beanie and sweater and a cloud print sweatshirt – to CARE.

16. Old Navy

Old Navy “She” T-shirt.

Old Navy offers a graphic T-shirt that reads "Elle" to celebrate all inspiring women, including "moms, sisters, best friends and bosses". The T-shirt costs $ 12.

The brand will also highlight inspiring women working in the business in a week-long series leading up to International Women’s Day and donating the proceeds to CARE.

17. Fabletics

Fabletics limited edition t-shirt.
Jess-Raemy-01

Fabletics advocates that women should wear whatever makes them comfortable in honor of International Women’s Day.

The brand is launching a graphic T-shirt that reads "It’s 2020. Women Wear the Leggings" T-shirt that will be offered as a gift at the store and online on March 7 and 8.

Fabletics is also launching its #SheEmpowersChallenge on Instagram, asking subscribers to post a photo wearing the T-shirt. The brand will then donate $ 25,000 to Girl Up, the United Nations foundation that works for global gender equality.

18. Sophie Ratner

14k gold necklace by Sophie Ratner.

Jewelry designer Sophie Ratner is partnering with the Time’s Up movement to create a collection of pendant necklaces that benefit the organization’s efforts to create safer workplaces for women across the country.

The collection includes a sterling silver necklace, a 14k gold and diamond necklace and a 14k gold and paved diamond necklace. The price of the collection ranges from $ 115 to $ 850, with 30 percent of the profits going to the organization.

Learn more here:

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