Rethinking digital innovation through simplicity and purpose

Co-founder of a leading digital agency, Federico aims to balance serenity, simplicity and balance in product development.

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In the pursuit of digital product excellence, a fascinating story unfolds that challenges conventional wisdom and calls for a fundamental reassessment of how technology is built and managed. This story is inspired by lessons from industry giants and common methodological pitfalls, highlighting the critical importance of focusing on results over process, principles over practices, and simplicity over complexity. It highlights that.

The unexpected return of the monolith

A compelling case study by Amazon's Prime Video team clearly illustrates the practical limits of a popular architectural philosophy. The decision to abandon the serverless microservices architecture and adopt a monolithic approach led to a staggering 90% reduction in operational costs. This bold move not only simplified the system, but also debunked the common myth that microservices are a one-size-fits-all solution.

The experience of Amazon, a former proponent of service-oriented architecture, highlights the critical truth that the effectiveness of technology strategy is context-dependent. In the relentless pursuit of scalability and independence, the industry has fallen into the trap of overly complex systems, proving that sometimes less is indeed more.

Beyond a great idea: embrace the process

The lure of the next great idea is always irresistible in the technology industry. But history and experience show that great ideas rarely translate into great products on their own. This truth challenges the idea that a single breakthrough concept can be a panacea to solve all a company's problems.

Rather, the real magic lies in the meticulous and often iterative process of turning an idea into a product that truly resonates with users. This process is based on user research, hypothesis testing, and constant iteration, ultimately bridging the gap between concept and reality. The sobering statistics from both Google and Microsoft that only a small percentage of experiments yield positive results prove that adopting a process-oriented approach to product development is essential.

Agile: a misunderstood methodology

Once hailed as the savior of software development, agile methods have not been without criticism and controversy. The original agile principles, with their focus on customer satisfaction, collaboration, and responsiveness, offered a fresh alternative to the rigid, sequential phases of the waterfall model.

However, Agile's transformation from a set of guiding principles to a rigid process-driven framework has caused widespread disillusionment. An obsession with rituals and rituals without the underlying agile ethos has resulted in a “cargo cult” style of agile where the movement is observed but the spirit is lost. This misconception highlights a broader problem within the technology industry: a tendency to prioritize form over content and process over results.

Integrating principles, processes and results

These insights from the realms of architecture, product development, and methodology come together to provide a clear call for a return to first principles. It forces us to question not only how we build, but more importantly, why we build. Navigate the complex landscape of digital product development with purpose and clarity by prioritizing customer outcomes, employing iterative processes based on real-world feedback, and adhering to principles that go beyond the latest trends. I can.

In this context, the wisdom of focusing on results over process rings especially true. As we unravel the established process, we realize that at the end of the day, the true measure of success is not the sophistication of the method, but the impact of the product. By cultivating a culture of simplicity, real agility, and relentless customer focus, we can overcome trend cycles and truly innovate for the future.

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