Junk food consumption among teenagers spikes after seeing ads for gaming apps

Advertisements on online streaming platforms can influence junk food consumption. (Photo: iStock)

Many teens like to play online video games on their phones, laptops, and tablets. With the growth of live streaming platforms like Twitch, people can also broadcast their play sessions to the world and watch others play.in new researchresearchers at the University of Liverpool junk food Advertising regarding teenagers' consumption of such foods through the Video Game Live Streaming Platform (VGLSP). The study found that seeing advertisements for these unhealthy foods and drinks increases the purchase and consumption of unhealthy foods high in fat, salt, and sugar, such as energy drinks, among adolescents (ages 12 to 18). became.

At the time of the study, Twitch, YouTube Gaming, and Facebook Gaming Live were the top video game live streaming platforms (VGLSP) in the world. VGLSP is becoming more and more popular, with nearly 30 billion hours of content being watched across the top three platforms in 2023.

Video game live streaming platforms are very popular among young people who are transitioning from television to such platforms. Food and beverage brands use these platforms to engage with teenagers and market their products.

Also read: Fast food vs. junk food: What's the difference? Which is worse for your health?

Lead author Dr Rebecca Evans from the University of Liverpool said: 'Twitch's endorsement deals with prominent streamers are worth millions of dollars, and young people who are attractive to advertisers are moving away from TV to these more interactive formats. “It's moving towards entertainment.” These deals include collaborations with brands and promotion of products such as foods that are high in fat, salt, or both. sugar. ”

Photo credit: iStock

According to Dr. Evans, “Frequent exposure to digital marketing of unhealthy foods can lead to excessive calorie consumption and weight gain, especially in adolescents who are more susceptible to advertising. Regulation of digital food marketing will revolutionize It is important to include digital and emerging digital media,” such as VGLSP. ”

This worrying finding has led researchers to call for stronger regulation of the digital marketing of unhealthy foods to young people on these platforms, but there is currently no effective regulation. Efforts to regulate it have also been kept to a minimum. The findings will be presented at this year's European Congress on Obesity (ECO) in Venice, Italy (12-15 May).

Also read: Why you should start with a big plate of vegetables at every meal – explained by a biochemist

Tips to promote healthy eating and prevent obesity risk

The following health tips are shared by Consultant Nutritionist Rupali Dutta.

1. Limit your sugar intake to less than 10% of your total calories.

2. Don't skip meals and eat three balanced meals a day. Fill a standard dinner plate with 1/2 vegetables, 1/3 cereal, 1/3 protein and add 150ml milk/dahi/dessert.

3. Snack on seasonal fruit and store whole fruit for easy access to your family.

4. Keep your refrigerator free of sugary carbonated drinks and processed fruit juices. Keep fresh ampanna, jaljeera, kanji and buttermilk depending on the season.

5. Meals should be eaten at the dining table, not in front of the TV.

Note: These tips are not part of the study.

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