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Dr. Keith Roach: General Marketing of Pharmaceuticals | For Your Health




Dear Doctor.. cockroach •• When I watch TV, I see a lot of drug advertisements. Why do pharmaceutical companies advertise to the general public when doctors are people prescribing new drugs? Or are they advertising to doctors on TV and the general public just watching the ads? — CS

Answer • I do not agree that prescription drugs are directly advertised to the public. But pharmaceutical companies don’t spend a lot of money on advertising unless it works. Doctors do see ads, but the main way they work is that people with medical conditions often come to their doctors asking about the specific treatment of their medical condition. Doctors are human and want to please their patients. They may, over time, prescribe what the patient wants, even if they realize that another drug is better or cheaper, or that the patient may not need a prescription drug at all. Will be higher. Patients should try not to seek a particular treatment, and doctors should work more diligently to ensure that a prescription is the most appropriate, but there is a way for human nature. Pharmaceutical companies are very good at communicating messages.

Large pharmaceutical companies are not evil by their nature. The development of multiple safe and incredibly effective COVID-19 vaccines is one of the recent victories of pharmaceutical companies and is just the latest example of progress that brings immeasurable benefits to humankind. However, they are generally listed companies trying to make money for their shareholders, and there is a potential conflict of interest between the profits that advertising can exacerbate and the services to humanity.


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