Fashion
Mistair Announces Aditya Roy Kapur as its Brand Ambassador, Marketing & Advertising News, ET BrandEquity
Mistair x Aditya Roy KapurMistair has announced Aditya Roy Kapur as its new brand ambassador, marking a new era of sophistication in menswear.
With this partnership, Mistair and Kapur aim to inspire men across the country to embrace sophisticated style and elevate their fashion game.
As the new face of Mistair, Kapur’s charismatic personality and impeccable fashion sense are set to captivate audiences, further cementing Mistair’s position as an industry pioneer and personifying the brand’s promise of delivering “the best in fashion,” the company said in a press release.
Ramesh Poddar, Chairman and Managing Director, Siyaram, expressed his excitement about the partnership, “We are delighted to have signed Aditya Roy Kapur as the brand ambassador of Mistair. Over the years, Mistair has established his popularity across demographics, much like Aditya himself. He embodies a sense of style and youthful energy that perfectly aligns with the Mistair brand identity. With our commitment to haute couture, quality and affordability, we are excited about Mistair’s fashion journey with Aditya Roy Kapur.”
Echoing this enthusiasm, Kapur said, “I am thrilled to collaborate with Mistair. Their collection resonates deeply with my personal style, offering designs that exude sophistication with a modern twist. What impresses me most is how Mistair blends classic elegance with modern trends, making it the perfect brand for the contemporary man who appreciates both tradition and innovation.”
Innisfree recently announced actress Wamiqa Gabbi as its first brand ambassador in India. Wamiqa Gabbi, known for her exceptional performances in Indian cinema, embodies the essence of natural beauty and effortless elegance. Wamiqa’s authentic approach to beauty aligns perfectly with Innisfree’s commitment to natural and sustainable skincare, the brand said in a press release. Moreover, her eco-friendly and vegan approach aligns with PETA-certified Innisfree, making her the ideal partner for the brand, the company said.
D'Décor has announced the national commercial launch of its new brand, Sansaar. Ahead of the launch, Sansaar has unveiled a new commercial, featuring brand ambassador Ranveer Singh, with the tagline 'live consciously'. The commercial aims to echo Sansaar's commitment to conscious living. It showcases homes where every choice contributes to a positive impact on the environment.
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