MASROOR AHMAD
SRINAGAR: Kashmir has always been more than just a picturesque location for Bollywood. It's music that has inspired generations of filmmakers to create stories of love, loss and salvation. From timeless classics like Shammi Kapoor and Sharmila Tagore starrer 'Kashmir Ki Kali' to modern blockbusters like Salman Khan and Kareena Kapoor starrer Bajrangi Bhai Jaan, the cinematic charm of the valley has remained unparalleled.
Amidst the current peace and tourist rush, filmmakers from Bollywood and South Indian cinema are making and trying to capture the essence of Kashmir on celluloid. As of 2023, Kashmir has become a focal point of the film industry and has hosted the shooting of 102 films and web series. More than 200 filmmakers have requested permission from authorities to film in the picturesque valley this year.
Over the past two years, around 700 producers have applied for filming permission, and 300 of them have received the green light. As part of the new film policy, the Jammu and Kashmir administration has brought the licensing system under the Public Services Guarantee Act. The administration must grant permission to filmmakers within a stipulated period of 30 days. A one-stop shop system has also been put in place to make it easier for producers. Filmmakers can request permission online. The government is also providing incentives to these filmmakers to shoot in various locations across the valley.
This policy, which aims to position Jammu and Kashmir as a hub of cinematic creativity and productivity, has played a pivotal role in attracting filmmakers to Kashmir.
Similarly, South Indian film productions have also found solace in the fascinating landscape of Kashmir. Whether it's the dramatic sequences of a romantic saga or the action sequences of a thriller, the valley provides a canvas for every cinematic viewing.
As the film industry began to frequent Kashmir again, the first multiplex was opened in September 2022. Cinemas in the valley were closed in the early 1990s and it was after a gap of three decades that a multiplex was opened. been open. Multi-purpose cinema halls have also been opened in other districts of Kashmir, including Pulwama and Shopian.
Locals say tourism in the valley has seen a huge boom in the last three years and now it appears the film industry is also returning to its favorite destination, which will not only help create jobs, but will also encourage the new generation to take up Hindi. film and television industry.
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Sources
1/ https://Google.com/
2/ https://statetimes.in/kashmir-becoming-first-choice-for-bollywood-filmmakers-seek-advance-permissions/
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