Italian fashion pioneer Nino Cerruti dies aged 91

Rome: Pioneering Italian fashion designer Nino Cerruti, who introduced ‘casual chic’ to menswear and in his heyday dressed Hollywood stars, has died aged 91.

He died in hospital in Vercelli, in the northwest region of Piedmont, where he had been admitted for hip surgery, Italian daily Corriere della Sera reported on its website.

“A giant among Italian entrepreneurs has left us,” said Gilberto Pichetto, Deputy Minister of Economic Development.

Cerruti, who created the first deconstructed jacket in the 1970s, was one of the leading figures in 20th century men’s ready-to-wear, with a look that was both elegant and relaxed.

“I want men freer in their elegance, more elegant in their freedom,” he once said.

Tall and slim, Cerruti always insisted on being the first to try his designs, many of which he kept stored in the woolen mill his grandfather founded in the northern town of Biella in 1881.

“I always dressed the same person, myself,” he once said.

Born in 1930 in Biella, Cerruti dreamed of becoming a journalist.

But after the death of his father when he was 20 years old, he was forced to abandon his philosophy studies to take over the family textile factory.

In the 1960s, he met Giorgio Armani and hired him as a men’s fashion designer.

The duo had a profound impact on the fashion world, before Armani diversified with its own fashion house in 1975.

Cerruti opened its first boutique in Paris in 1967, launching its luxury brand on the path to world fame.

“Clothes only exist when someone puts them on. I would like these clothes to continue to live, to be imbued with life,” he said.

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