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Brandy Hellville and Fast Fashion Cult Trailer Exposes Owner

Brandy Hellville and Fast Fashion Cult Trailer Exposes Owner

 


HBO released the trailer for its upcoming documentary Brandy Hellville & the Cult of Fast Fashion on Thursday ahead of its April 9 premiere.

The teaser begins with a brief description of the Brandy Melville clothing company explaining how it caught the attention of young girls through social media and pop culture.

The girls depicted in the trailer recount their first experience hearing about the brand, purchasing clothes, and gaining social status by owning something in stores that became common in the 2010s.

I felt so cool and accepted, a source recalled of buying a star necklace in seventh grade. The reason I liked it? another girl said, because everyone liked it.

Drake Bell, Alexa Nikola (Getty Images/Eat Predators/YouTube

One film expert says it looked authentic because it was authentic.

And then, a little behind the scenes, no one suspects that this man in sneakers and jogging runs the Instagram that all these teenage girls run, another voice reveals. This place is not a conventional clothing company.

The second half of the trailer delves into the scandals and controversies that lie beneath the brand's iconic surface, like the stereotype that they would only hire thin, white girls to model clothes.

Then you walk into the warehouse and you see all the other people working there who aren't white, one woman notes.

Headlines about racism, sexual exploitation and more are a montage as text messages from top executives containing the most vile, sexual and racist jokes are depicted.

Fast fashion and Brandy Melville's environmental impact will also be highlighted. It will shock you, what you see entering our waters. I have to be worried, a man says in the clip.

Fast fashion brands convince you to buy so much because they convince you you're not enough, says one voice, while another concludes the trailer with the words: Brandy Melville tapped into the worst impulses of being a teenager.

Brandy Hellville & the Cult of Fast Fashion premieres April 9 on HBO and Max. Watch the full trailer below:

Sources

1/ https://Google.com/

2/ https://www.thewrap.com/brandy-melville-hellville-cult-of-fast-fashion-trailer-hbo-documentary/

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