Fashion

SKIMS Mens is for “ALL BODY”

SKIMS continues to expand and evolve its menswear selection, now unveiling the latest “EVERY BODY” campaign from the Mens Shop. Shot and directed by longtime brand collaborator Vanessa Beecroft, the campaign spotlights an ensemble of 40 men, explaining the fact that SKIMS is, indeed, for everyone.

Just as anyone can be a SKIMS woman, anyone can also be a SKIMS man, Kim Kardashian said in a statement. Regardless of lifestyle, age or body type, everyone should feel most comfortable and confident in their everyday essentials.

With this sentiment at the forefront of the campaign, SKIMS enlisted a range of models including baristas, hospital workers, surfers, skaters, auditors and insurance salesmen to embark on the new foray.

The men's store includes foundational pieces and everyday basics as well as base layers. Everyday essentials appear in three colorways: brandy, tawny and pacific, with underwear in neutral tones of steam, talc and mirror. Elsewhere, SKIMS Sport presents a new boxer brief that lands in main colorways and a new steel blue shade.

The range is complemented by a range of loungewear, including Terry Fleece crew necks, hoodies and straight leg trousers, as well as the plush Fleece Lounge collection, all of which come in main colourways.

Shop the SKIMS men's store exclusively on SKIMS online shop starting Wednesday, May 8 at 9 a.m. PST.

Sources

1/ https://Google.com/

2/ https://hypebeast.com/2024/5/skims-mens-every-body-campaign-release-info

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