Bolt Partners with Italy’s LuisaViaRoma to Support Online Brand Growth in the US

This announcement follows LuisaViaRoma's highly anticipated physical store debut in the United States, where the company announced the opening of its first flagship store in New York City and new digital experiences for U.S. shoppers. LuisaViaRoma will leverage Bolt’s vast and growing shopper network to recognize coveted U.S. shoppers, connect them without a password, and enable frictionless, one-click checkout, leading to increased conversion rates.

“We are excited to partner and innovate with LuisaViaRoma to help make their payment experience even better for their growing U.S. customer base,” said Justin GroomsCEO of Bolt. “For EuropeFor U.S. retailers looking to capture the attention and wallets of American consumers, Bolt offers the ideal solution with our network of over 80 million U.S. shoppers. As we look to the future, we are focused on expanding our reach and capabilities in Europe and other global markets.”

Bolt’s partnership with LuisaViaRoma builds on its unwavering commitment to providing global retailers with a best-in-class product offering and customer experience. March 2024Bolt partners with leading global digital payments provider Checkout.com to become its one-click payment provider, and to Checkout.com to be Bolt’s preferred payment partner. Checkout.com Bolt is focused on increasing merchant acceptance rates and conversion performance by offering modular and scalable payment solutions. This partnership has further strengthened Bolt’s position as a merchant-centric, payment-agnostic technology provider, offering European retailers a best-in-class one-click payment solution. With additional partnerships and the integration of new enterprise retailers like LuisaViaRoma, Bolt plans to deepen its reach and impact in the region in the near future.

“As we look to accelerate our growth in the U.S. market and differentiate our beloved brand to new shoppers, we are looking for partners who share our values ​​of innovation, flexibility and customer experience. We are thrilled to partner with Bolt,” said Tommaso Maria Andorlini, CEO of LuisaViaRoma. “We have been impressed by Bolt’s proven ability to deliver an elegant customer experience that drives conversion and revenue, and we look forward to leveraging our partnership to strengthen our presence in the U.S.”

The next phase of this partnership will include the implementation of Bolt in LuisaViaRoma's mobile application as well as Bolt's support on the retailer's activations during Fashion Week new York.

For more information about Bolt's cutting-edge payment technology, visit bolt.com.

About Bolt
Bolt provides retailers with best-in-class customer conversion through seamless and secure one-click checkout. Leading brands like Saks OFF 5TH, Revolve, Benefit Cosmetics and Casper leverage Bolt’s Universal Shopper Network to recognize and connect with over 80M Customers represent approximately one-third of online shoppers in the United States. Bolt works with retailers’ existing technology and payment stack, helping them deliver an enhanced, frictionless shopping experience to their customers without added third-party branded buttons or redirects. To learn more, visit bolt.com.

About LuisaViaRoma
LuisaViaRoma is one of the world's leading online luxury fashion retailers, founded in 1929 by the Panconesi family with the opening of a small hat shop on Via Roma in FlorenceToday, the flagship store remains a symbol of artistic reflection and experimentation. With a pioneering approach, LuisaViaRoma launched LUISAVIAROMA.com in the early 2000s, a digital platform that makes luxury fashion accessible and revolutionizes the way it is experienced by combining e-commerce with cutting-edge concept stores. LuisaViaRoma offers a selection of clothing and accessories for men, women and children, beauty products and homeware, with collections from over 500 international luxury brands, including Gucci, Saint Laurent, Moncler and Valentino. LuisaViaRoma is also dedicated to sustainability. In 2019, it launched LVRSustainable, a section dedicated to the main fashion-conscious products and brands. This initiative allows customers to make environmentally friendly choices without compromising on style.

SOURCE Bolt