Diablo Immortal’s Chinese Release Could Be Under Threat After NetEase Employee Slams Xi Jinping

Last week it was announced that the Chinese release of the controversial mobile game Diablo Immortal have been reported.

Although NetEase developers said the delay was make optimizationsnews recently began circulating that a NetEase employee criticized Xi Jinping on the Chinese social media app Weibu.

This has led Chinese publications and users on the Diablo Immortal subreddit to speculate on the real reason for the game being delayed. See a screenshot of the alleged message below:

According to the Chinese publication Radio Libre Asiaa verified NetEase employee’s post criticizing Xi Jinping was quickly deleted and cannot be found on Weibu.

They further clarify why the seemingly benign statement, roughly translated as “Why doesn’t the bear quit?” is a controversial statement in today’s Chinese landscape:

A Chinese financial expert told this station that the word “bear” in Chinese vocabulary and public opinion represents incompetence, cowardice, inefficiency and frequent mistakes. It is easy to associate it with negative and moral judgments. If “bear” is always associated with “resign,” it means…leaving the political arena, or leaving the current position and resigning, which insinuates the CCP’s most sensitive nerve.

“Resigning is the most taboo political subject for any local leader or the current top leader in China. This year, he wants to start his third term at the 20th National Congress of the Communist Party of China, so this year’s public opinion environment is even worse… Internet censorship and keyword filtering are more sensitive to this regard… “

(Translated from Radio Libre Asia)

Although it has not been confirmed that this is the real reason behind Diablo Immortal delay, recent events in Chinese politics and the Chinese gaming industry strongly suggest that this could be a reason for the delay of the game.

If so, there are further implications for the future ability of NetEase, Activision/Blizzard and Microsoft to release their titles in the huge Chinese market.

When Diablo Immortal has been first announced at Blizzcon in 2018the mobile-focused title received harsh feedback from fans.

One of the reasons why fans speculated that the game was even greenlit was to cater to the Chinese market, as it was developed by a Chinese company and the majority of Chinese gamers play mobile games.

In that context, the news that it might have been delayed or outright banned because a NetEase employee criticized Xi Jinping is downright hilarious.

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