Self-publication is a gamble. Why is Donald Trump Jr. doing it?

This is a political pamphlet, not a book, said Peter Osnos, the founder of documentary publication PublicAffairs. It has not been subjected to any measure of quality or accuracy.

Although the book has yet to be published, the Trump campaign and the RNC have already started using it to raise funds. The RNC buys copies of the book for less than $ 20 each and offers signed copies in exchange for donations of $ 75. He did the same with Sean Hannitys Live Free or Die, which was released by Threshold Editions, an imprint of Simon & Schuster, on Tuesday.

The RNC said it raised almost $ 1 million from the signed copies of Triggered. The book was a No.1 New York Times bestseller last year, but it was listed with a dagger symbol next to it, meaning bulk sales from the RNC and other groups curators have helped improve its ranking. The RNC said it has purchased several thousand copies of Liberal Privilege so far and plans to purchase more on an ongoing basis.

Don Jr.’s first book was a fundraising powerhouse for the party, and we have no doubts that this book will be the same, Mandi Merritt, RNC’s press secretary, said in an email.

Unlike Mr. Hannitys’ book, Liberal Privilege will not be in bookstores. A person familiar with the project said it would cost $ 29.99 on Mr. Trumps’ website, where presales are handled, and on Amazon, as well as an ebook and audiobook narrated by Kimberly Guilfoyle, advisor main campaign and Mr. Surpasses the girlfriend. It’s unclear whether large retailers will carry the book, although managers of some traditional distribution channels said last week they hadn’t heard anything about it. ReaderLink, a company that supplies books to more than 80,000 stores, including big box chains like Walmart and Target, said it has no plans to distribute them.

Another unusual aspect of the book is Mr. Trumps’ collaborator Sergio Gor, who acted as literary agent, consulted on the contents of the book and oversaw the team managing everything from publishing to writing. impression. Last month, Mr. Gor became the chief of staff on Trump Victory’s finance committee, making the book an unusual side project to end up in the throes of such a demanding job.

It’s a big job to self-publish, said Ms. Dystel, the literary agent, and it distracts your attention from other things.

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