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Transforming cosmetics and personal care with generative technology

Transforming cosmetics and personal care with generative technology

 


At the recent Personal Care Products Council (PCPC) Annual Meeting, speaker Max Bennett, co-founder and CEO of generative artificial intelligence (AI) platform Alby, spoke about generative and conversational AI, We have provided a comprehensive overview of the current state of scale language models (LLMs) and their implications for e-retailers, including beauty and personal care product brands.

To learn more about the transformative potential of generative question-and-answer technology in the cosmetics and personal care industry, we spoke with Bennett to share her experience and insights. Mr. Bennett began his career in e-commerce by co-founding Bluecore, a company dedicated to improving the customer experience across multiple channels including email, web, and SMS. There, he worked with major global brands such as Sephora and his CVS to drive personalized interactions and foster customer loyalty through targeted personalization strategies.

In her current role, Bennett continues to use her expertise to revolutionize the customer experience in the beauty and personal care industry. He uses Generative AI to enhance the entire shopping experience and increase conversion rates.

How cosmetics and PBC brands can benefit from AI

For manufacturers and suppliers of cosmetics and personal care products considering LLM integration, implementation must focus on data privacy, accuracy and ease of use, Bennett said.

AI-powered LLMs can transform customer interactions by providing personalized and insightful responses, but they must handle customer data with the utmost care to ensure responses are accurate. , he explained that it's important to design the experience so shoppers understand how to use the tool. It has a practical impact on consumer product purchase conversion.

Next, Bennett believes that the most important benefit of deploying generative AI tools to improve the user experience and alleviate common pain points in the cosmetics and personal care products industry is to eliminate mistakes regarding product formulations and ingredients. He emphasized that it is important to fight against the information that is available.

Main problems and solutions

He continued that one of the major challenges in the cosmetics and personal care industry is product complexity. Consumers have so many questions about cosmetics and personal care products that they often end up doing their own research, but the internet is full of inconsistent information, which can lead to decision paralysis and This will lead to confusion.

Therefore, he explained, LLM can dispel misconceptions and build trust by providing accurate, scientifically-backed information directly to consumers.

He continued that AI can analyze customer concerns and feedback at scale, allowing companies to proactively address misinformation and tailor communications to more effectively educate audiences. Ta.

He concluded that there is great potential and opportunity for cosmetics and PBC companies to leverage AI to improve customer experience and increase product sales. He said the biggest opportunity lies in leveraging his LLM to make information more easily accessible to consumers and internal employees. As a result, continued innovation in AI promises sustainable growth in the future.

Sources

1/ https://Google.com/

2/ https://www.cosmeticsdesign.com/Article/2024/04/11/The-beauty-of-AI-Transforming-cosmetics-personal-care-with-generative-tech

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