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Sustainable shoppers want eco-friendly recommendations powered by artificial intelligence — Retail Technology Innovation Hub

Sustainable shoppers want eco-friendly recommendations powered by artificial intelligence — Retail Technology Innovation Hub


AI chat apps are no longer a novelty and have become a daily aid for many consumers to find products that interest them. While it may currently only be used to speed up certain searches, AI can recommend more environmentally friendly products and enable new experiences like virtual try-on to minimize returns. It won't be long before that happens, says Mark Fischli, executive managing director for EMEA at Criteo.

At the same time, brands will be able to leverage AI to group products based on in-market shoppers' preferences and customize creative to highlight a product's important eco-friendly qualities.

Summer of eco-travel and big sporting events

In the coming months, one in four UK consumers will be looking ahead to sporting events such as the Olympics and Euros football, which will directly or indirectly influence their summer travel plans.

While most consumers still say the environmental impact of international sporting events won't change the way they participate in or follow sports, 45% of consumers said they'll consume less carbon dioxide when traveling this summer. We're going to reduce our carbon emissions.

As a result, 40% of consumers may prefer taking long-distance trips by train or carpooling instead of flying to reduce their carbon footprint when traveling.

It is essential for travel and hospitality brands to be mindful of the environmental factors that shape purchasing decisions.

Whether you or your partners use chat apps to interact with shoppers, the data you collect can be leveraged in the right way to increase relevance and ultimately create a better customer experience. Fischli says it's important to make sure it's available.




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