Tech

League of Legends: [Official] Franchise in the LCK from 2021

On 6 (KST), Riot Games announced that the franchise model will be applied to the League of Legends Champions Korea (LCK) from 2021. The franchise model has been applied in North America and China since 2018 and in Europe since 2019. Among the four major leagues, Korea was the only region to have made the transition yet.

Riot Games has suggested a future that can create a virtuous circle, an environment where teams, players and fans can continue to enjoy it for generations.

With the installation of the franchise model, many changes are expected. The biggest change would be the end of promotions and relegations. In addition, 2nd chain leagues will be created and player support will be strengthened.

Promotions and relegations were one of the biggest obstacles for teams to invest and run their businesses. However, promotions and relegations will be interrupted after the promotions and relegations of summer 2020. As there would be no more danger of being relegated, teams can invest more in their activities thanks to merchandise and sponsorships.

The profit of the league is also distributed between the teams so that they can form a more stable financial structure. Increased revenue can lead to reinvestment within the team, which can create more solid lists. As teams and players can now focus on the game in a better environment, the possibility of a “2nd Faker” appearing is increased.

As promotions and relegations will be interrupted, which has existed since 2015, from the 2021 season, LoL Challengers Korea will be interrupted and a reserve league will take its place. Franchise teams will need to own and operate a reserve team to increase prospects.

Player support will also be increased. Currently, players’ minimum wages are set at around KRW 20 million (USD 16,180). This will be tripled to around 60 million KRW (48,540 USD). Players will receive one of the highest minimum wages so that they can focus only on improving their performance. Fans can cheer on their teams without fear of their team being relegated.

Riot Games said, “We have been considering moving to a franchise league since 2018. Since last year, we have considered many different models and business validity by cooperating with several companies. Through franchising, our goal is to create stability and attract investment for teams and sponsors, by targeting improved performance and creating a virtuous circle. Like baseball or football, we hope that electronic sports can also become a multigenerational sport that can be enjoyed by several generations. “

From this announcement, Riot Games will begin recruiting franchise teams. By evaluating the candidates until June this year, Riot Games plans to announce the final results in late September.

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