Fashion
Social cues: The secrets of bridal retailer Truvelle's online strategy
Vancouver-based Truvelle has fans who swoon over dreamy dresses and a top-notch social strategy
Great clips
Big risks can pay off big on social media. This carousel of post-ceremony and pre-reception haircuts showed one bride's courage…and how a Trowel A dress can look great no matter what you're doing.
Ask the question
To increase engagement (!) on this dress video, Truvelle asked IG users to choose their favorite style. The resulting comments tell Instagram that this is content worth watching, and the algorithm will show the video to more people: this one has almost 100,000 views.
Love story
Sharing personal stories on social media helps promote the human side of your business. This three-part video series from founder Gaby Bayona tells Truvelle’s story, starting with running an Etsy shop out of her studio. It’s garnered plenty of positive feedback from fans of the brand and other small business owners (like, What a major inspiration!!! and so honored to be a Truvelle bride!).
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