Entertainment
Actor Song Weilong is Gucci's latest brand ambassador
Chinese actor Weilong Song was named the new brand ambassador for Guccijoining a distinguished lineup including celebrities like Neither nor And Xiao Zhan. Known for his compelling performances in popular Chinese dramas such as “Find yourself” And “I like your way of being”Weilong has positioned himself in the entertainment industry, winning critical acclaim including the Best New Actor Award at the 2019 China Movie Channel Media Awards. His collaboration with Gucci began with a prominent place in the brands 520 Valentine's Day campaign, under the creative direction of Saturday From Sarno.
This partnership comes as no surprise to Song, as he has long been a fashion star. Its portfolio spans several leading international brands, demonstrating its considerable appeal and influence. He was notably associated with Burberry, becoming their spokesperson for Burberry Beauty in August 2020 and then brand ambassador following his participation in the Trench Coat advertising campaign. In addition, Emporio Armani named him the brand's spokesperson for men's watches in 2020 and later expanded his role to include men's watches and accessories by 2022. Additionally, in a historic move, the Japanese jewelry brand luxury Mikimoto has named Song as the brand's first male global ambassador in 2022.
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What Are The Main Benefits Of Comparing Car Insurance Quotes Online
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