Fashion

New concept for London Fashion Week in June seeks to 'spark a cultural moment'

The British Fashion Council (BFC) has detailed a brand new concept for June's London Fashion Week which, according to a press release, aims to “spark a cultural moment”. Scheduled for June 7-9, the multidisciplinary calendar will include fashion shows, fashion exhibitions, cultural programming, panel discussions and other activations from a menswear perspective.

Celebrating the 40th anniversary of London Fashion Week, the three-day event will feature a '40 for 40' program which will include shows, presentations and events from 40 British fashion brands. The BFC has not yet revealed the content of the said calendar.

The new format is a direct result of the conversations we continually have with the BFC community (designers, media, UK and international retailers),” said Caroline Rush, Managing Director of BFC. “We want to ensure that we recognize the business needs of our designers and provide them with a global showcase platform that is both relevant and beneficial.

The summer program begins with an event at the Institute of Contemporary Arts, where the BFC will invite three guest curators to highlight work in black culture centered on self-love; South Asian culture focused on patterns, textiles and crafts; and queer culture, with a spotlight on young creative voices from the trans community.

Rush added: “We will celebrate and pay homage to some of the cultures that contribute so much to the British fashion industry. The aim is to build on this with different cultures each year.”

The three-day fashion event will culminate with an event at the Groucho Club, where designers will have space to produce various activations.

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