Square Acquires BNPL Venture Afterpay for $ 29 Billion — Retail Technology Innovation Hub

Clarna

Afterpay rival Klarna doubled its valuation to $ 45.6 billion in three months after receiving an investment from SoftBanks Vision Fund 2 in June.

Yanni Pipilis, managing partner of SoftBank Investment Advisors, believes that Klarnas’ growth is based on a deeper understanding of how consumer buying behavior is changing and that evolution is accelerating. increase.

Is there a problem first?

Recently, there has been increasing political and regulatory oversight of buying now and paying later companies, based on concerns that consumers are tempted to buy items that they cannot buy.

As a result, Klarna has launched a compelling attack on traditional banks and credit card companies.

This includes the launch of a UK campaign titled #WhyPayInterest.

Performed on OOH, online, social media and printed matter, emphasizing the difference between BNPL products and traditional credit cards, challenging what Klarna calls outdated business models and products that do not serve the best interests of consumers. I am aiming for it.

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