Google blocks 5.5 billion malicious ads, uses AI to improve ad safety

Google announced the release of its 2023 Ad Safety Report to demonstrate its commitment to safe and transparent advertising for users and businesses.

The Ad Safety Report shares progress on how Google enforces advertiser and publisher policies, as well as a key trend in 2023: generative AI.

Read below to learn about the insights shared within the report and what it means for advertisers.

Advertiser policy enforcement insights

The main driver of increased ad execution is undoubtedly generative AI.

While traditional machine learning models are still trained to detect and flag ad policy violations, Google is leveraging Gemini, a generative AI tool, as an ad safety tool.

According to the Ad Safety Report, in 2023, over 90% of publisher page applications used machine learning models and LLMs (Large-Scale Language Models).

Another surprising metric reported was the number of malicious ads stopped in 2023. It was 5.5 billion.

Here are Google's top five most-enforced policies in 2023.

Advertising Network Abuse Trademarks Personalized Advertising Financial Services Legal Requirements.

Another key trend for 2023 is the rise in fraud and fraud across online platforms.

Digital marketing is not safe from these types of scams, so we have taken the following steps to combat these threats.

The limited ad serving policy began in November 2023. This policy is designed to protect you by limiting the reach of lesser-known advertisers who don't have an established track record of good advertising behavior. We updated our misrepresentation policy in late 2023. This policy allows Google to respond more quickly to terminate bad actors' accounts.

Google has blocked more than 1 billion ads for violating its “ad network abuse” policy.

Approximately 7 billion ads will be restricted in 2023

Another element of ad safety is limiting or restricting ads.

According to a Google report, 6.9 billion ads were restricted in the following content areas:

Legal Requirements Financial Services Gambling and Gaming Adult Content Copyright Healthcare and Medical Alcohol

Now, limiting ads doesn't mean they are completely blocked. The categories listed above are visible to users, but their visibility is severely limited.

Google invests in election integrity

During an election year, users are bombarded with countless political ads.

In 2024, that will be no different.

According to the Ad Safety Report, Google is taking the following steps to ensure voters can trust the ad content they're viewing.

Identity verification processes Transparency requirements for election ads Restrictions on how election advertisers can target ads Required ads to include “paid” disclosures Publisher enforcement insights

Another aspect of Google's ad safety report includes enforcing restrictions on publishers who monetize their content.

In 2023, over 2 billion pages will be actioned by Google.

The top five areas of restrictions that Google enforces the most are:

Sexual Content Dangerous or Derogatory Content Weapons Promotion and Sale Shocking Content Online Gambling Summary

As the use of generative AI continues to increase, the industry is likely to see an increase in ad fraud and tighter restrictions.

While AI and machine learning are increasingly detecting ad disapproval, advertisers should continue to actively monitor their accounts for potential false red flags.

If you're a new Google advertiser this year, it's important to note that Google's ad safety policies may limit your ads while you learn who you are as an advertiser.

Read the full 2023 Ad Safety Report here.

Sources 1/ https://Google.com/ 2/ https://www.searchenginejournal.com/google-blocks-5-5-billion-bad-ads-leverages-ai-for-improved-ad-safety/512342/ The mention sources can contact us to remove/changing this article

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