Fashion

San Antonio businesses anticipate high economic impact from upcoming 2025 Men's Final Four

SAINT ANTOINE The 2024 men's college basketball champion was crowned last Monday, but the 2025 trophy is already in San Antonio for next year's men's Final Four, which will be played at the Alamodome April 4-7.

Elena Wells, executive director of the 2025 Final Four local organizing committee, projects the championship weekend will generate more than $250 million.

That kind of economic impact over four days is a tremendous economic driver for our city. We're always looking for these types of events, but this is one of the biggest we do, Wells said.

Alamo City is no stranger to hosting the Big Dance, with 2025 marking the fifth time. This will be the first since 2018.

These events keep our doors open. I have to say, coming to COVID two years later, it helped everything and we were still here, said Melanie Arismendi, general manager of Alibis Sports Bar.

And the impact of the final four extends well beyond the weekend, particularly for those in the hotel industry.

All these people are also making extra money because they're working on tips, so once they start making extra money, they go out a little bit more, and so we see not only the direct impact weekends but also for the weeks. to come, said Ernest Bradley, co-owner of Cherrity Bar.

With the games almost a year away, the local organizing committee is already generating hype.

It's Fan Jam, and get ready because Fan Jam will be happening around town for the next 355 days, visiting schools and events. It will come with a basketball court and hoops, so you can also shoot hoops, Wells said.

The Fan Jam also includes photo opportunities with the 2025 trophy. Its year-long tour will begin with stops at the King William Parade and the San Antonio Sports Corporate Cup.

The event program is available here. It will be updated regularly and shutdown requests may be made.

ALSO ON KSAT.COM

The logo for the 2025 men's Final Four in San Antonio revealed

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