Fashion
12 affordable things she wore recently
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Taylor Swift's influence is undeniable: that she's crushing Ticketmaster with her sold-out concert tickets (here's how to buy tickets for the Eras tour if you're not one of the lucky ones who managed to snag tickets), that whether it sets streaming records or causes a measurable impact. boost to the American economy, almost everything the singer touches turns to gold.
The same can be said of its impact on fashion. Business Insider reporter Juliana Kaplan spoke with several small businesses about the “Swift Effect”; Taylor's ability to sell items and create big business for the small brands she carries. A brand, Woven madesaw a 2,000% increase in sales when Swift was spotted wearing a personalized bracelet at a Chiefs game.
Even though Taylor Swift is now reportedly a billionaire, you can still find a surprising number of affordable brands in the singer's wardrobe. Sarah Chapelle, the fashion journalist behind Taylor Swift style (who was the first to identify most of the pieces cited in this article) and author of an upcoming book of the same name, told Kaplan that one of Swift's signature style choices is pairing designer pieces with items from accessible retailers. “That kind of approach really emphasizes its approachable, approachable image,” Chapelle said.
Below are 12 affordable items that Swift was spotted wearing recently that are still in stock (or at least available for pre-order). We've also rounded up Taylor's favorite lipsticks, plus many more of her favorite accessories in our guide to the best Taylor Swift gifts.
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