Google and Pinterest are testing advertising partnership in the US

Google and Pinterest may reportedly be testing Google ad units on the Pinterest app.

Investing.com reported on Tuesday that Piper Sandrella analysts in a note on Tuesday (March 26) said that such a move on the app, along with other evidence that the partnership was being tested in the US, He said he discovered an ad unit.

Google and Pinterest did not immediately respond to PYMNTS' requests for comment.

Analysts also said the code suggests the ad units could be related to search and use audience data to retarget Pinterest users, according to the report. Also on Pinterest, he says the last time he saw a Google ad unit was a year ago in February 2023.

Piper Sandler's memo also notes that Google's ad units have previously been positioned as complementary to Pinterest's international business, rather than Pinterest's U.S. business, and that this test could lead to a partnership between Pinterest and Amazon. It also suggests the partnership could be rolled out more quickly than it took months. , according to the report.

Pinterest signed a deal with Amazon Ads in April 2023, and the multi-year agreement marks the first time Pinterest has worked with a third-party advertising partner, PYMNTS reported at the time.

According to Pinterest, more than 463 million people use Pinterest every month to create a life they love. Brands and partners are a key element in this effort, enabling Pinners to easily move from inspiration to action and advertisers to realize the value of connecting with users with high commercial intent. Our partnership with Amazon allows us to scale these efforts in meaningful ways.

Also in April 2023, Pinterest's chief revenue officer Bill Watkins was reported to have said that the company's fastest-growing revenue stream is its Shopping ad catalog.

At the time, Watkins said Pinterest was adjusting its retail strategy as it became a major revenue source and was investing in technology to drive the best shopping experience for sellers already using the company's platform. .

PYMNTS Intelligence found that 43% of consumers browse social media to find products and services. According to “Tracking Digital Payment Takeovers: Monetizing Social Media,” a collaboration between PYMNTS Intelligence and his AWS, 14 percent of consumers end up purchasing those goods or services.

See more: eCommerce, Google, Google Ads, News, Pinterest, Piper Sandler, PYMNTS News, Retail, Social Commerce, Social Media, Hot Topics

Sources 1/ https://Google.com/ 2/ https://www.pymnts.com/google/2024/report-google-and-pinterest-testing-ad-partnership-in-us/ The mention sources can contact us to remove/changing this article

What Are The Main Benefits Of Comparing Car Insurance Quotes Online

LOS ANGELES, CA / ACCESSWIRE / June 24, 2020, / Compare-autoinsurance.Org has launched a new blog post that presents the main benefits of comparing multiple car insurance quotes. For more info and free online quotes, please visit https://compare-autoinsurance.Org/the-advantages-of-comparing-prices-with-car-insurance-quotes-online/ The modern society has numerous technological advantages. One important advantage is the speed at which information is sent and received. With the help of the internet, the shopping habits of many persons have drastically changed. The car insurance industry hasn't remained untouched by these changes. On the internet, drivers can compare insurance prices and find out which sellers have the best offers. View photos The advantages of comparing online car insurance quotes are the following: Online quotes can be obtained from anywhere and at any time. Unlike physical insurance agencies, websites don't have a specific schedule and they are available at any time. Drivers that have busy working schedules, can compare quotes from anywhere and at any time, even at midnight. Multiple choices. Almost all insurance providers, no matter if they are well-known brands or just local insurers, have an online presence. Online quotes will allow policyholders the chance to discover multiple insurance companies and check their prices. Drivers are no longer required to get quotes from just a few known insurance companies. Also, local and regional insurers can provide lower insurance rates for the same services. Accurate insurance estimates. Online quotes can only be accurate if the customers provide accurate and real info about their car models and driving history. Lying about past driving incidents can make the price estimates to be lower, but when dealing with an insurance company lying to them is useless. Usually, insurance companies will do research about a potential customer before granting him coverage. Online quotes can be sorted easily. Although drivers are recommended to not choose a policy just based on its price, drivers can easily sort quotes by insurance price. Using brokerage websites will allow drivers to get quotes from multiple insurers, thus making the comparison faster and easier. For additional info, money-saving tips, and free car insurance quotes, visit https://compare-autoinsurance.Org/ Compare-autoinsurance.Org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc. "Online quotes can easily help drivers obtain better car insurance deals. All they have to do is to complete an online form with accurate and real info, then compare prices", said Russell Rabichev, Marketing Director of Internet Marketing Company. CONTACT: Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: [email protected]: https://compare-autoinsurance.Org/ SOURCE: Compare-autoinsurance.Org View source version on accesswire.Com:https://www.Accesswire.Com/595055/What-Are-The-Main-Benefits-Of-Comparing-Car-Insurance-Quotes-Online View photos