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HelloFresh opens new production facility with focus on automation, personalization, and sustainability — Retail Technology Innovation Hub

HelloFresh opens new production facility with focus on automation, personalization, and sustainability — Retail Technology Innovation Hub

 


The increased production capacity from The Windmill supports HelloFresh Group’s long-term growth ambitions and acts as a springboard for future growth and innovation for its brands in the UK.

Automation technology allows for more complex products, giving customers more recipes to choose from and the ability to make their meals even better, including the option to replace meat with plant-based alternatives and customize portion sizes. It will also give you the option to customize it.

The site also leverages predictive algorithms and technology to improve inventory management processes, reduce waste, and ultimately provide fresher ingredients than ever before.

HelloFresh UK CEO Adam Park said: We are delighted to be opening our largest and most advanced European distribution center, The Windmill, here in Derby.

We have invested over two years to build state-of-the-art automated production technology, particularly in Derby, which has an incredibly diverse and skilled talent pool.

The site and its state-of-the-art technology enable us to handle the most complex processes in our production, giving our customers even more choice, while also allowing local talent to develop their skills and careers in a growing field. Hundreds of jobs and opportunities will be created to build.

Derby’s excellent connectivity also means we can offer an even better delivery experience to our UK customers, with 80% of our customers living within a four-hour drive of where our products are manufactured.

Overall, we are delighted to be joining Derby and look forward to serving this great community as a partner in the exciting journey of growth and innovation we have planned for HelloFresh and Green Chef in the UK.

Sources

1/ https://Google.com/

2/ https://retailtechinnovationhub.com/home/2024/4/15/focus-on-automation-personalisation-and-sustainability-as-hellofresh-opens-new-production-facility-in-derby

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